I recently heard a radio commercial on one of my two favorite southern California country stations for GoMo, Google's initiative to help businesses build a mobile Web site and strategy. The deal offered companies Google's help in Web development and hosting space.
Some 79% of large online advertisers still don't have what Google considers a mobile-friendly site. A Google webinar Thursday supported the GoMo campaign. When asked during the webinar how many businesses on the call have built a mobile-friendly site, about 42% said yes and the remainder said no.
It turns out that 53% of Americans own a smartphone. About 95% use smartphones to search, 77% in a store, 43% while commuting to work. I am one of those 13% who pull out their smartphone to search on something during a conversation to look for a business, confirm facts, or further thoughts in a conversation.
Read more: http://www.mediapost.com/publications/article/170267/when-conversations-lead-to-mobile-searches.html#ixzz1pIIIlnh5