En ouverture du second jour de la conférence Mobile 2.0 ce matin, Médiamétrie Netrating a présenté les résultats clés de sa mesure d’audience de l’internet mobile français sur les 6 derniers mois. Quelques chiffres à retenir:
- 15.5 M d’internautes mobiles en France
- 25% des français sont équipés d’un smartphone
- Au quatrième trimestre 2010, 92.4% des mobinautes ont visité au moins un site web et 37.7% ont ouvert une application.
- L’internaute mobile est très majoritairement un homme, 59.8%, et les CSP + sont surreprésentés (31.4% – à lier certainement avec la possession de smartphones)
- Dans le Top 20 des sites les plus visités en mobilité, Google est en tête davant Facebook et France Telecom. Twitter atteint une dixième place qu’il est loin de pouvoir revendiquer sur le web
Source : http://frenchweb.fr/chiffres-audience-internet-mobile-france/
22/02/2011
Un nouveau partenaire dans la distribution locale pour Google
Avec Publicis Webformance, Publicis souhaite recruter des clients Web dans l’univers des TPE/PME
Le 21/02/2011
La nouvelle activité du groupe Publicis s’intéresse à ce que Maurice Lévy, Président du Directoire de Publicis Groupe, appelle la «fracture numérique qui est en train de se creuser entre les entreprises de demain (celles qui sont déjà entrées dans la révolution numérique) et les autres».L’objectif annoncé de Publicis Webformance est de mettre toute la puissance d’Internet et des nouveaux médias numériques au service des PME et des TPE, pour les aider à croître et à se développer.
«Publicis Webformance doit devenir une boîte à outils de référence pour toutes les petites et moyennes entreprises qui veulent se lancer sur Internet et en tirer le meilleur parti» précise Maurice Lévy.
Les outils mis à disposition concernent principalement la création de sites Web et l’approche marketing du search via Google.
La direction de cette entité a été confiée à Maxime Baffert précédemment Directeur Général Adjoint de Performics (Vivaki). Il avait rejoint Publicis Groupe en tant que Directeur de Cabinet du Président du Directoire du Groupe.
Publicis Webformance a déjà noué des partenariats avec des acteurs dans le monde des PME : depuis novembre 2010, Publicis Webformance a été retenue comme régie locale de Google, ce qui lui permet ainsi de proposer des offres de gestion de campagne de liens sponsorisés sur le 1er moteur de recherche en France ainsi que des offres de diffusion de vidéos sur YouTube.
Un autre partenariat a été noué avec l’Agence pour la création d’entreprises (APCE) avec la mise en place d’une offre promotionnelle spéciale de Publicis Webformance pour les créateurs d’entreprise avec quatre mois gratuits dans la création de leur site Internet ainsi que la création de contenus sur l’e-marketing et la vente sur Internet pour alimenter le site apce.fr.
A titre d’exemple, les offres de Webformance vont de 89€ par mois pour la création d’un site «vitrine» à 149€ pour la création d’un site de e-commerce.
Un test commercial a été mené dans la région de Lyon depuis mi-octobre 2010. Il a permis, d’après le groupe, de valider les circuits de vente, les argumentaires commerciaux ainsi que les process de production. Actuellement, une trentaine de personnes travaillent déjà chez Publicis Webformance. 120 postes devraient être créés d’ici la fin de l’année.
Source : http://www.offremedia.com/voir-article/avec-publicis-webformance-publicis-souhaite-recruter-des-clients-web-dans-lunivers-des-tpepme/newsletter_id=119817/
Comment le paiement sans contact va changer le commerce de détail...
Given everything your smartphone does for you now, from mapping the skies to tracking your rides and delivering your website analytics, isn’t it a bit surprising how difficult it is to buy stuff with it? Mobile commerce — like flying cars or domestic robots — is one of those promises that has long seemed just around the corner; a logical next step, but one that has receded into the future before us, like a financial mirage.
At the risk of getting fooled again, I think that’s about to change. Twitter lights up every time Apple hires an engineer with expertise in near field communication (NFC), the wireless technology that will most likely power wave-and-pay mobile systems, and Eric Schmidt showed off tap-and-pay capability in an Android phone at the Web 2.0 Summit last fall. The fastest growing smartphone platform seems determined to roll out payment capability soon, and BlackBerry and WebOS are not far behind.
So what? How will that change your life if, instead of reaching into your wallet or purse to whip out a credit card, you instead wave or tap your mobile? Here are a few thoughts on how this shift will change the way you shop.
Pour la suite de l'article : http://mashable.com/2011/02/18/mobile-trends-commerce/#
08/02/2011
Spir lance TopDealenVille, un service proche de Groupon
Le groupe de médias et de distribution français Spir Communication (groupe Sipa-Ouest France) va lancer un service d'achat groupés pour des services et produits à tarifs réduits, et a lancé un projet pilote dans les villes de Nantes et Marseille, a-t-il annoncé mardi à l'AFP.
Topdealenville comme Groupon offrent chaque jour un, voire plusieurs "deals", à savoir des services et produits à tarifs très avantageux, à condition qu'un nombre suffisant d'internautes y ait souscrit.
"Ce qui compte, c'est acquérir une audience pour donner de la visibilité aux deals dans un délai très court, or nous les mettrons en avant au travers de l'ensemble de nos sites" (entre autres topannonces.fr, logic-immo.com, lacentrale.fr, caradisiac.com et les-bonnes-promos.com), selon lui.
AFP 07/02/2011
07/02/2011
Rupture de stock chez Flunch : 11000 badges Fousquare écoulés
Pour son arrivée sur Foursquare, Flunch proposait 3 offres spéciales et notamment celle qui, après 3 check-in en 15 jours, offrait au client un deuxième plat chaud à 50% ainsi que la remise d’un badge spécial Foursquare.
Merci à Anthony S. pour cete photo
Nous sommes heureux de vous annoncer que tous les badges ont été distribués ! A raison de 50 badges pour chacun des 220 restaurants Flunch, ce sont donc 11 000 unités écoulées depuis l’arrivée de Flunch sur le réseau social de géolocalisation !
Cette rupture de stock marque la fin de l’offre faisant bénéficier les clients d’un deuxième plat à 50%. Cependant les deux autres (café offert au 1er check-in et plats à 5€ pour le maire) restent valables.
Merci encore à tous d’avoir participé au succès de cette opération !
26/01/2011
Facebook fait l'acquisition d'une plateforme de publicité mobile géolocalisée
Facebook Zeroes In On Mobile Advertising, Buys Seattle Startup Rel8tion
Considering how big Facebook’s mobile audience is—200 million users and counting, fast—it’s surprising that it’s taken them this long to make a mobile advertising play. But today they’ve started in earnest, with the acquisition of a small Seattle startup focussed on hyperlocal markets called Rel8tion.
Little is known about Rel8tion—at this moment, the company’s website seems to have crashed under the world’s attention following the deal. But a Google cache of the site shows that it gives its users—advertisers—the ability to target campaigns on specific mapped areas based on criteria like Age, Income, Gender, Ethnicity/Race, Education, Marital Status, Employment Status and Career.
Facebook in November 2010 announced that it had 200 million users accessing the site via mobile devices. But given the exponential growth of smartphones, and Facebook’s development of a feature phone app to access the site, the number will have surely grown in the last few months.
That gives the company a huge base to target for advertising in the future—potentially one of the biggest collective, cross-border mobile communities in the whole of the industry.
The deal also builds on Facebook’s own mobile-friendly enhancements—namely, the ability to check-in and update your Facebook status with your location. Now, potentially, that data can be used to build marketing profiles, as well as provide details that Facebook’s advertisers can use to target you.
Terms of the deal have not been disclosed, and Facebook itself has released the most pithy of statements confirming the deal: ““We’re excited to confirm that we recently completed a talent acquisition of Rel8tion, a stealth-mode startup in Seattle. The engineering team will join our growing Seattle office, and we’re looking forward to having them on board.” (via AllThingsD)
But it is clear that Facebook will be putting a lot more effort into how it uses mobile in the future to generate revenue: the company’s CTO Brett Taylor, speaking at the Inside Social Apps conference in San Francisco today, highlighted this fact when he told the audience that “Mobile is the primary focus for our platform this year.”
Source: http://moconews.net/article/419-facebook-zeros-in-on-mobile-advertising-buys-seattle-startup-rel8tion/
Little is known about Rel8tion—at this moment, the company’s website seems to have crashed under the world’s attention following the deal. But a Google cache of the site shows that it gives its users—advertisers—the ability to target campaigns on specific mapped areas based on criteria like Age, Income, Gender, Ethnicity/Race, Education, Marital Status, Employment Status and Career.
See more of our latest M&A & Venture Capital coverage
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“This is the rel8tion campaign planning dashboard. You are looking at real-time locations and ad-inventory. Narrow your view to specific locations, specific demographics or specific times by adding filters and we’ll show you your potential audience,” reads the text at the top of the homepage’s real-time map, which is built on Google (NSDQ: GOOG) Maps.or add an alert for future coverage of M&A & Venture Capital.
Facebook in November 2010 announced that it had 200 million users accessing the site via mobile devices. But given the exponential growth of smartphones, and Facebook’s development of a feature phone app to access the site, the number will have surely grown in the last few months.
That gives the company a huge base to target for advertising in the future—potentially one of the biggest collective, cross-border mobile communities in the whole of the industry.
The deal also builds on Facebook’s own mobile-friendly enhancements—namely, the ability to check-in and update your Facebook status with your location. Now, potentially, that data can be used to build marketing profiles, as well as provide details that Facebook’s advertisers can use to target you.
Terms of the deal have not been disclosed, and Facebook itself has released the most pithy of statements confirming the deal: ““We’re excited to confirm that we recently completed a talent acquisition of Rel8tion, a stealth-mode startup in Seattle. The engineering team will join our growing Seattle office, and we’re looking forward to having them on board.” (via AllThingsD)
But it is clear that Facebook will be putting a lot more effort into how it uses mobile in the future to generate revenue: the company’s CTO Brett Taylor, speaking at the Inside Social Apps conference in San Francisco today, highlighted this fact when he told the audience that “Mobile is the primary focus for our platform this year.”
Source: http://moconews.net/article/419-facebook-zeros-in-on-mobile-advertising-buys-seattle-startup-rel8tion/
21/01/2011
Le couponing géolocalisé aux US
Mobile coupon free-for-all
Location-based coupons offer genuine value, they are easy to produce, they have proved to be just as easy to monetise, and consumers love them because they are literally free for all. For these very same reasons, this segment of the market for location-based services (LBS) could become the arena for a free-for-all brawl among the coupon providers, reports Christopher Backeberg...
Big companies like Starbucks have declared themselves satisfied with their LBS coupon campaigns. Now more and more smaller enterprises are adding mobile coupons to their ad inventories.
Ben Yoskovitz comments for nextmontréal: "The competition is only going to increase as daily deal sites take over the mind share of small businesses. Although daily deal sites (to date) are not really geo-targeted beyond defining a city of interest, the hype surrounding them is unparalleled."
The current state of play
For a quick picture of where mobile couponing is right now, consider this:
- According to the Washington Post, some estimates have placed the revenues of the two biggest mobile companies for 2010 at $500 million for Groupon and $200 million for LivingSocial
- The Washington Post cites a Groupon estimate that 500 imitators have started up in the wake of Groupon's rapid growth
- The imitators are not all small fry. In November last year, Facebook launched its Facebook Deals service, inspired by the success of Groupon
- Other companies are waking up to the big money flowing through coupon services. As we report this week, Poynt has won a patent, with "priority before the year 2000," for delivering location-based offers and coupons to mobile smartphones based on GPS location and user profile
- To temper the excitement about LBS coupons, BizReport this week quoted a finding by Evolution Insights that grocery shoppers would prefer to receive supermarket offers on their mobiles before they go shopping, not when they're standing in the aisles
- Mobile coupons are generally simple in design and easy to work into LBS apps. They don't consume high bandwidth or require cutting-edge technology from the mobile networks. While 4G and LTE or WiMAX may be essential for many future location-aware services, good-looking coupons work perfectly well with the current 3G technology.
However, we won't have to wait long to see if the LBS coupon deluge will increase. To quote the Washington Post again: "Expect a daily-deal invasion."
Enlarging on this prediction, the Washington Post suggests that Groupon and LivingSocial didn't just happen on a great idea: "They stumbled on a valuable, scalable, transportable idea, one that just might become a new advertising staple."
Size matters in venture funding
We may be about to witness a frantic scramble among the hundreds of smaller coupon companies as they buy out competitors, merge, get taken over or become corpses in the fight for coupon business. The coupon segment has made itself look so attractive that it is already drawing in more start-ups than it can logically sustain in certain areas. The fight for venture funding could be intense.
That's not the situation for the main players. Groupon and LivingSocial appear to have experienced no major problems in raising capital.
Early last week Groupon completed a $950 million round of financing. Bloomberg Businessweek reported that Groupon intended to use the funds to expand its daily coupon website and buy back shares from existing shareholders. The investors included Andreessen Horowitz, Battery Ventures, Greylock Partners and Kleiner Perkins Caufield & Byers, as well as a private-equity investor, Silver Lake.
The latest valuation of Groupon is believed to be approximately $4.75 billion. Last month the company was so confident of its potential that it declined a $6 billion acquisition offer from Google.
LivingSocial has also been drawing in the investors. Last month it received $183 million in an investment round led by Amazon.com.
The funding for the market leaders strengthens their position to gain from the fundamental principle that businesses make more money by inducing more customers to buy from them. According to the Washington Post, the more successful players are moving towards regional, national and even international expansion. Groupon, for example, is expanding in Israel, India and South Africa.
"The group-coupon boom extends further still, with piggybacking businesses showing up in the last year or so as well," Annie Lowrey wrote in the Washington Post report. "There are sites to aggregate the daily deals: YipIt, 8Coupons, and DealRadar, for instance. And then there are sites - Adility, Wantsa and Ponkle - to help businesses set up their own group coupons."
Meanwhile, the mobile coupon sector's final revenues for 2010 are expected to exceed $750 million. Revenues are likely to top $1 billion this year.
Knowing the where and when
By definition, a location-based coupon is one delivered to the consumer at or near the location that's offering the coupon. This makes the finding by Evolution Insights - that only 8% of consumers want to receive LBS coupons when they're already inside the store - rather surprising.
James Johnson, lead analyst at Evolution Insights, offered an explanation: "This most probably has much to do with the planning that goes into most people's grocery shopping trips. Receiving digital coupons prior to a trip allows for the re-shuffling of shopping lists and menus to incorporate discounted items. By the time a consumer is standing in the aisles it seems a coupon may be too late to be of interest."
By and large, however, mobile coupons are often too good to resist. They typically offer discounts ranging from 50% to as much as 90%. No doubt the nature of coupon delivery will evolve as the providers learn more about exactly where and when their special offers will make the biggest psychological impact on buying decisions.
Such considerations are the fine-tuning. More importantly, analysts are predicting massive growth in deal-based, location-based and social-network-based ads, and through multiple channels. The Washington Post concludes: "Maybe it's better to think of group coupons not as a product distributed by a few companies, but as a method of advertising."
- Profit strategies to monetise location-based services and data come under the spotlight at The Location Business Summit 2011 in Amsterdam on May 24-25
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