They specify that:
• Every LBS must be provided on an opt-in basis with a specific request from a user for the service. Consent for one service should not mean consent for any other service. LBS services should allow a customer to opt-out, stop or temporarily suspend services.
• LBS services must not be used to undermine customer privacy and must not be used for any form of unauthorised surveillance. The service must be designed to guard against consumers being located without their knowledge.
• Customers must be able to control who uses their location information and when that is appropriate. A customer must have easy access to a list of the identities of all parties authorised to locate their mobile device via the LBS. The guidelines provide for the sending of alerts to customers to remind them their mobile can be located by other parties.
• LBS services should allow the user to easily review and control who can locate their mobile device.
• Services such as anonymous chat and introduction or dating location-based services should only be made available to people whose age has been verified as over 18 years.
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