Local-mobile ad network xAd released a treasure-trove of data from Q4 2011 this morning. The US-based information is drawn from mobile sites and apps that run its ads and the related user behaviors that xAd observes. These data are interesting in part because xAd has what is probably the largest network offering local search and display advertising outside of Google (AT&T might dispute that claim).
La suite : http://searchengineland.com/report-52-pct-of-local-mobile-search-clicks-turned-into-calls-111877
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