iPhone application lets fans win points (and prizes) for checking-in and interacting.
Universal Music Australia has launched an innovative iPhone app for its pop-punk band Short Stack, which uses the Facebook Places API.
Fans check in to gigs, in-store promos and other recommended venues to earn points. They can also get points for chatting to other fans, uploading photos and buying Short Stack's music from iTunes.
What do points mean? Yes, prizes. The fan with the most points every month gets a 'money can't buy' prize, but all fans can earn rewards and Foursquare-esque badges for their activities within the app.
Universal worked with local developer Lost Art Media on the app, which costs AU$1.19 on the Australian App Store - although it's also available in New Zealand.
Mobile Entertainment / Wednesday, 27th October 2010
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