Clear Channel Outdoor Extends Airport Ads To Mobile Phones
Clear Channel (OTCBB: CCMO) Outdoor, which manages advertising in 32 of the top U.S. airports, has teamed up with Santa Monica, Calif.-based Geodelic, to create an application that will allow Clear Channel to get advertising in front of people—not just on airport walls, but also on mobile devices being used in airports.
Users will download the free FLYsmart application under the guise of it offering information on nearby services in airport terminals. Geodelic’s expertise, which includes the Sherpa location-based app distributed by T-Mobile USA, will supply maps to find newsstands, gift shops, restaurants, terminal information and more. The application also includes live feeds about arrival and departure information, and extends beyond the airport to get information about nearby hotels.
A Clear Channel spokeswoman said the company wasn’t prepared to say what advertisers were participating in the app, but in a release, Ron Cooper, Clear Channel Outdoor’s CEO, said: “We’re creating compelling and exciting ways for brands to engage and reach new audiences.”
The FLYsmart app is available today for iPhone, and will soon be available on Android. A BlackBerry version will come this fall. For now, it works in 10 U.S. airports: Atlanta, Boston, Chicago O’Hare, Dallas Fort Worth, Denver, Detroit, Philadelphia, Phoenix, San Francisco and Seattle. Other airports will be added weekly.
Source: http://moconews.net/article/419-clear-channel-outdoor-extends-airport-ads-to-mobile-phones/
24/08/2010
Avec le service de géolocalisation Places, Facebook lorgne sur la publicité locale
Facebook veut étendre son emprise sur Internet et sur le marché publicitaire en ligne. Défiant une fois de plus Google, Mark Zuckerberg, le fondateur de ce réseau social, a dévoilé mercredi 18 août, un service de géolocalisation permettant à son utilisateur de signaler le lieu où il se trouve et de savoir où se trouvent ses "amis". Une annonce attendue, puisque M. Zuckerberg avait reconnu ces derniers mois que Facebook travaillait sur ce projet.
Pour l'instant, "Places" ("Lieux") est limité aux Etats-Unis et accessible aux seuls possesseurs de téléphones intelligents (smartphones). S'il l'utilise, un membre de Facebook peut s'enregistrer lorsqu'il est dans un café, un restaurant ou un musée alertant ainsi ses "amis" de sa présence. De son côté, il saura quels sont ses "amis" présents à proximité et les membres du réseau enregistrés dans le lieu où il se trouve. Il accédera aux recommandations sur ce lieu et ceux à découvrir aux alentours.
Ce service couplant géolocalisation et réseau social n'est pas nouveau. Des start-up comme Foursquare ou Gowalla ont défriché le terrain. Créée en mars 2009 à New York, Foursquare a déjà passé cet été la barre des 2 millions d'utilisateurs. Après avoir refusé une offre de rachat de Facebook, la société vient de lever 20 millions de dollars (15,6 millions d'euros).
Foursquare se définit comme une combinaison de réseau social, de guide de sortie et de jeu urbain. Pour attirer de nouveaux membres et les fidéliser, une dimension ludique a été ajoutée ; elle propose d'accumuler des points correspondant au nombre de fois où un membre s'enregistre dans un lieu. Et elle lui permet même d'en devenir le "maire".
Ces pionniers survivront-ils à l'offensive de Facebook qui revendique 500 millions d'internautes dans le monde ? Pour l'heure, M. Zuckerberg joue la carte de la collaboration : ils ont été invités au lancement de "Places".
Avec la géolocalisation, Facebook, avance également ses pions face à Google. L'enjeu de cette confrontation : contrôler la porte d'accès à Internet.
Surtout, le leader mondial des réseaux sociaux - il devrait dépasser le milliard de dollars de recettes publicitaires en 2010 - veut étendre ses prérogatives sur le marché publicitaire en ligne. Avec "Places", il vise d'emblée le marché de la publicité locale même si aucune offre publicitaire sur ce service n'a encore été présentée.
D'ailleurs Facebook a immédiatement proposé aux restaurants, commerçants, petites entreprises de s'enregistrer. L'objectif sera de cibler au mieux la publicité en fonction du lieu où se trouve le "mobinaute". Un restaurant ou un magasin pourra proposer un bon de réduction pour attirer le chaland passant à proximité et fidéliser ses clients.
Mais les membres de Facebook, qui déclinent déjà âge, sexe, lieu de résidence, disent ce qu'ils "aiment" et livrent leur intimité dans leurs échanges avec leurs amis, vont maintenant dévoiler où ils sont. Ce pas supplémentaire dans la "traque" de l'internaute n'a pas manqué de relancer le débat sur la protection de la vie privée. L'American Civil Liberties Union a publié une mise en garde expliquant comment désactiver ce service. En particulier l'option qui permet à vos "amis" de signaler eux-mêmes votre position.
Source : lemonde.fr
17/08/2010
Nouveau format de bannière géolocalisées chez Google
Google Raises The Bar With Location-Based AdWords
google_compass21.gifFor a company whose roots are firmly in the fixed internet, Google has been consistently aggressive at supporting mobile based services.
In particular, they have spent a lot of energy working to make mobile search as relevant as possible to a consumer’s mobile needs.
In line with this, Google just has released some very interesting location-based extensions to mobile AdWords.
A few months ago Google introduced the idea of “click-to-call” extensions to mobile AdWord ads, giving advertisers the possibility to include a phone number in an AdWords ad.
Reasoning that people searching for goods or services on their mobile phones may well prefer to call a store rather than visit that store’s website, Google took advantage of fact that the ability for prospective customers to easily call a business is a key distinguishing feature of searches made on mobile phones versus computers.
Continuing this idea of expanding the capabilities of AdWords advertising and making it more “mobile centric”, Google has now introduced the capability to add a map and directiohttp://www.mobiadnews.com/wp-content/uploads/2010/08/google_location2.gifns to the ad.
Basically, the ad appears as a banner text ad which includes a special icon which expands to show the business location on a Google map, along with the ad creative, the click-to-call phone number, and the option to get directions on how to reach the business.
According to the Google Mobile Ads Blog, “Since ads can be served based on the user’s location, a potential customer will see the phone number and map of the store location that’s nearest to them. By providing mobile consumers more options to connect with your business you can drive more traffic to your store, visits to your website or calls to your business.”
source : http://www.mobiadnews.com/?p=4817
google_compass21.gifFor a company whose roots are firmly in the fixed internet, Google has been consistently aggressive at supporting mobile based services.
In particular, they have spent a lot of energy working to make mobile search as relevant as possible to a consumer’s mobile needs.
In line with this, Google just has released some very interesting location-based extensions to mobile AdWords.
A few months ago Google introduced the idea of “click-to-call” extensions to mobile AdWord ads, giving advertisers the possibility to include a phone number in an AdWords ad.
Reasoning that people searching for goods or services on their mobile phones may well prefer to call a store rather than visit that store’s website, Google took advantage of fact that the ability for prospective customers to easily call a business is a key distinguishing feature of searches made on mobile phones versus computers.
Continuing this idea of expanding the capabilities of AdWords advertising and making it more “mobile centric”, Google has now introduced the capability to add a map and directiohttp://www.mobiadnews.com/wp-content/uploads/2010/08/google_location2.gifns to the ad.
Basically, the ad appears as a banner text ad which includes a special icon which expands to show the business location on a Google map, along with the ad creative, the click-to-call phone number, and the option to get directions on how to reach the business.
According to the Google Mobile Ads Blog, “Since ads can be served based on the user’s location, a potential customer will see the phone number and map of the store location that’s nearest to them. By providing mobile consumers more options to connect with your business you can drive more traffic to your store, visits to your website or calls to your business.”
source : http://www.mobiadnews.com/?p=4817
16/08/2010
ADLOCAL , le premier acteur de la publicité géolocalisée mobile au Japon passe dans le giron de Yahoo
Yahoo Japan scoops up location-based mobile ad firm Cirius
August 15, 2010 | Dean Takahashi
Yahoo Japan has acquired location-based mobile ad firm Cirius Technologies. Cirius is based in Tokyo and operates AdLocal, a service that targets consumers with ads. It takes into account the physical location of the users via global positioning system (GPS), cell phone identification, map coordinates and other data.
Cirius has about 30 employees. After the acquisition, Cirius will close its U.S. office in Sunnyvale, Calif. Terms of the deal were not disclosed. Gen Miyazawa, 28, founded Cirius in 2004.
http://deals.venturebeat.com/2010/08/15/yahoo-japan-scoops-up-location-based-mobile-ad-firm-cirius/
August 15, 2010 | Dean Takahashi
Yahoo Japan has acquired location-based mobile ad firm Cirius Technologies. Cirius is based in Tokyo and operates AdLocal, a service that targets consumers with ads. It takes into account the physical location of the users via global positioning system (GPS), cell phone identification, map coordinates and other data.
Cirius has about 30 employees. After the acquisition, Cirius will close its U.S. office in Sunnyvale, Calif. Terms of the deal were not disclosed. Gen Miyazawa, 28, founded Cirius in 2004.
http://deals.venturebeat.com/2010/08/15/yahoo-japan-scoops-up-location-based-mobile-ad-firm-cirius/
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