When it comes to finding information to compare brands and products while in the store, 67% of men and 54% of women said they would reach for their mobile phone before asking a salesperson for help. Sixty-six percent of men and 59% of women would check reviews, and 53% and 38%, respectively, would check prices at other locations, according to a survey analyzing mobile phone behavioral patterns in stores of consumers in retail stores.
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http://www.mediapost.com/publications/article/162261/study-analyzes-mobile-search-buying-behavior-in-r.html
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