14/06/2010

Géolocalisation de publicité audio avec Aha et TargetSpot

Aha chooses TargetSpot for location-aware radio ads

Aha Radio mobile app
Aha Mobile has signed with TargetSpot, a mobile radio ad network, to deliver location-aware advertising in the free Aha Radio mobile Internet application.

Advertisers will be able to target on-the-go listeners based on real-time, mobile, geographical data about drivers, which will be provided by the Aha Radio application. For example, advertisers can geographically target listeners based on GPS data and their personal preferences and interests. The objective is to deliver ads that reach consumers at the most appropriate time and place.

Aha will integrate TargetSpot's new mobile advertising platform on various Aha Radio stations.

According to Eval Goldwerger, CEO of TargetSpot, Internet radio is rapidly gaining popularity among drivers. Advertisers are seeking opportunities to follow consumers from desktop at work to the car and at home.

Internet radio and other digital music sources are all taking bites out of conventional radio. Ad revenue netted by terrestrial radio stations in the US peaked in 2006 but has generally been declining since then.

Source : http://news.thewherebusiness.com/content/aha-chooses-targetspot-location-aware-radio-ads

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