Six Flags and Foursquare Offer Season Passes to Top Active Players
As we’ve been reporting recently, the location-based advertising game is attracting big brands almost daily, and Six Flags is the latest to jump into the FourSquare bandwagon. The new partnership will be available to fans throughout all 11 of the Six Flags parks in the United States, and will take place between June 10th and September 7, 2010. Players will be able to earn special badges for checking in at the theme park and getting badges will also enable players to have a chance to get special prizes including a chance to win prizes.
One of the best elements of the FourSquare integration is the prizing, and the player who is the FourSquare mayor of each park at the end of the promotion will get a free season’s pass. The park will also reward people who check in 10 times during the promotion. These kinds of concepts demonstrate how powerful location-based marketing can be. Incenting users to collect ‘achievements’ as they attend high-priced theme parks is definitely applying the same monetization principals as Farmville does with their games. Achievements are proving themselves now to manifest themselves as useful in the real world.
“Foursquare presents another unique way for Six Flags to engage our fans while creating a virtual loyalty program,” said Jackie Gagne, Six Flags Director of Direct and Digital Marketing. “What really separates foursquare from other social sites are the game’s incentives and the ability to share experiences with others.”
We recently looked at how games like FourSquare, Gowalla and MyTown are aggressively targeting advertisers. Take a look and keep an eye on this exploding space.
Aucun commentaire:
Enregistrer un commentaire