Foursquare adds opt-in push advertising layers
Jul 12, 2010
Push advertising layer in Foursquare
Foursquare has added a feature called "location layers", similar to augmented reality (AR) layers, to push advertising messages to users.
Foursquare clients including the Independent Film Network and the Huffington Post are already using the feature to deliver opt-in advertising "Tips".
There is speculation that this development could herald a transformation of Foursquare from location-based social network to publishing platform for advertisers and businesses.
Users typically post comments or recommendations about a venue for other network members to read. Now, users who opt in to the Tips section for a venue will also receive branded ads when they check in at or near a location that has information tagged to it.
By making use of layers, Foursquare has added some of the functionality of AR but without the same visual impact. So far the Tips are text-based.
Source: http://news.thewherebusiness.com/content/foursquare-adds-opt-push-advertising-layers
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