Et si Groupon devenait une régie publicitaire mobile géolocalisée

Un deal avec Loopt et bientôt avec Foursquare, Groupon accède à un vaste inventaire local
Le très bon article de BI sur le sujet

http://www.businessinsider.com/groupon-mobile-ads-2011-5?utm_source=Street+Fight+List&utm_campaign=b832353439-Street_Fight_Daily5_24_2011&utm_medium=email

Un changement s'annonce dans le modèle économique de Foursquare avec l'intégration du push

Foursquare adds opt-in push advertising layers
Jul 12, 2010


Push advertising layer in Foursquare
Foursquare has added a feature called "location layers", similar to augmented reality (AR) layers, to push advertising messages to users.


Foursquare clients including the Independent Film Network and the Huffington Post are already using the feature to deliver opt-in advertising "Tips".

There is speculation that this development could herald a transformation of Foursquare from location-based social network to publishing platform for advertisers and businesses.

Users typically post comments or recommendations about a venue for other network members to read. Now, users who opt in to the Tips section for a venue will also receive branded ads when they check in at or near a location that has information tagged to it.
By making use of layers, Foursquare has added some of the functionality of AR but without the same visual impact. So far the Tips are text-based.

Source: http://news.thewherebusiness.com/content/foursquare-adds-opt-push-advertising-layers

Une liste exhaustive (?) des opérations marketing menées sur les réseaux sociaux géolocalisés phares du marche

Ques des exemples US évidemment! A quand la première opération de ce type en France. Un beau travail de compilation de la part de l'auteur de cet article
http://socialfresh.com/foursquare-case-studies/