Un deal avec Loopt et bientôt avec Foursquare, Groupon accède à un vaste inventaire local
Le très bon article de BI sur le sujet
http://www.businessinsider.com/groupon-mobile-ads-2011-5?utm_source=Street+Fight+List&utm_campaign=b832353439-Street_Fight_Daily5_24_2011&utm_medium=email
Affichage des articles dont le libellé est loopt. Afficher tous les articles
Affichage des articles dont le libellé est loopt. Afficher tous les articles
10/03/2011
Flash deal chez Loopt, la notification devient publicitaire
Loopt Introduces Real-Time Mobile 'Reward Alerts' for Nearby Deals
Loopt introduced Reward Alerts into its mobile app for iPhone, iPod Touch and Android phones. The new alerts bring a social, real-time element to location-based deals.According to the announcement, with Reward Alerts, brands and local businesses can offer limited-time and perishable-inventory deals to nearby consumers. Reward Alerts open up a unique mobile opportunity to offer a “flash” deal that is immediately redeemable in person, instead of a deal that is purchased now, but used at a future date. The new local deal alerts complement Loopt’s existing Friend Alerts, which send users a notification when a friend is nearby.
“Reward Alerts represent one more step in a direction we see as really important for location-based services – making mobile more simple and real-time,” said Sam Altman, co-founder and CEO of Loopt. “With Loopt, we can alert people to what’s going on around them right now, which opens up tremendous opportunities for consumers to learn about a great deal. It’s a win-win for businesses and consumers.”
Loopt reports that while Reward Alerts will prove useful for local businesses in the future, the alerts first debut with national brands in Austin, TX during the South by Southwest (SXSW) Interactive show (March 11-15). Loopt has set up an Austin-based moving “Rewards Wagon,” where brands are giving out more than $45,000 in rewards. Participating companies include Altec Lansing, FOX Broadcasting, Gilt City, Jawbone, Microsoft, OkCupid, Southwest Airlines, TabbedOut, Twelve South, TiVo and Yurbuds; rewards from top musical artists including Jack Johnson, Anberlin and Hinder; as well as rewards from authors including Guy Kawasaki (Enchantment), Hugh MacLeod (Evil Plans), Gary Vaynerchuk (The Thank You Economy) and Tony Hsieh (Author of Delivering Happiness and CEO of Zappos.com).
Loopt users in the Austin area March 11-15 will be notified of the reward locations on their phone the moment they happen. Each reward notification tells users where to go, and what to do to get the special prize. The high-value prizes have limited availability, and will be redeemed on a first-come, first-served basis. For more details on the SXSW Rewards Wagon, including specific rewards and necessary settings, visit http://www.loopt.com/sxsw, follow @loopt on Twitter or “like” Loopt on Facebook.
Source : http://www.gpsworld.com/gis/location-and-lbs/news/loopt-introduces-real-time-mobile-reward-alerts-nearby-deals-11159?utm_source=GPS&utm_medium=email&utm_campaign=LBS-Insider_03_09_2011&utm_content=loopt-introduces-real-time-mobile-reward-alerts-nearby-deals-11159
01/09/2010
La plus grosse prime jamais vue pour un check-in sur un réseau social géolocalisé : un billet d'avion
Biggest Check-in Reward Ever: Loopt And Virgin Are Giving Away 2-For-1 Plane Tickets To Mexico
Nick Saint | Aug. 31, 2010, 10:00 AM
In what is almost certainly the highest-value discount ever offered for using a check-in app, Loopt and Virgin America are offering two-for-one plane tickets to Mexico today.
Anyone who checks in to select locations in Los Angeles and San Francisco using Loopt Star -- Loopt's deals app -- will receive a voucher for two tickets for the price of one to Los Cabos or Cancun from either LA or San Francisco. Virgin is just now opening up service to Mexico, and is using the Loopt promotion to draw attention to the new routes.
Users can receive these vouchers by checking in to SFO, LAX, or one of a handful of taco trucks in both cities.
Though just a one-off offering, this is a big pick-up for Loopt, which has been working hard to take back some of its thunder from the sizzling Foursquare. Loopt has been around longer, and has about a million more users (though across a handful of different apps), but has been eclipsed in media attention over the past few months.
Just yesterday, Loopt announced adding former Yahoo SVP Steve Boom as president, and it has landed some big name partners. Foursquare has done a very impressive job recently of keeping its name in the spotlight and, as a result, adding users at a fast rate. Offering valuable deals in combination with compelling game mechanics is the key to competing with that machine, and this is certainly an impressive offer.
Read more: http://www.businessinsider.com/biggest-check-in-reward-ever-loopt-and-virgin-are-giving-away-2-for-1-plane-tickets-to-mexico-2010-8?utm_source=Triggermail&utm_medium=email&utm_term=Silicon+Alley+Insider+Select&utm_campaign=SAI_Select_090110#ixzz0yGeQPcBI
Nick Saint | Aug. 31, 2010, 10:00 AM
In what is almost certainly the highest-value discount ever offered for using a check-in app, Loopt and Virgin America are offering two-for-one plane tickets to Mexico today.
Anyone who checks in to select locations in Los Angeles and San Francisco using Loopt Star -- Loopt's deals app -- will receive a voucher for two tickets for the price of one to Los Cabos or Cancun from either LA or San Francisco. Virgin is just now opening up service to Mexico, and is using the Loopt promotion to draw attention to the new routes.
Users can receive these vouchers by checking in to SFO, LAX, or one of a handful of taco trucks in both cities.
Though just a one-off offering, this is a big pick-up for Loopt, which has been working hard to take back some of its thunder from the sizzling Foursquare. Loopt has been around longer, and has about a million more users (though across a handful of different apps), but has been eclipsed in media attention over the past few months.
Just yesterday, Loopt announced adding former Yahoo SVP Steve Boom as president, and it has landed some big name partners. Foursquare has done a very impressive job recently of keeping its name in the spotlight and, as a result, adding users at a fast rate. Offering valuable deals in combination with compelling game mechanics is the key to competing with that machine, and this is certainly an impressive offer.
Read more: http://www.businessinsider.com/biggest-check-in-reward-ever-loopt-and-virgin-are-giving-away-2-for-1-plane-tickets-to-mexico-2010-8?utm_source=Triggermail&utm_medium=email&utm_term=Silicon+Alley+Insider+Select&utm_campaign=SAI_Select_090110#ixzz0yGeQPcBI
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