Given everything your smartphone does for you now, from mapping the skies to tracking your rides and delivering your website analytics, isn’t it a bit surprising how difficult it is to buy stuff with it? Mobile commerce — like flying cars or domestic robots — is one of those promises that has long seemed just around the corner; a logical next step, but one that has receded into the future before us, like a financial mirage.
At the risk of getting fooled again, I think that’s about to change. Twitter lights up every time Apple hires an engineer with expertise in near field communication (NFC), the wireless technology that will most likely power wave-and-pay mobile systems, and Eric Schmidt showed off tap-and-pay capability in an Android phone at the Web 2.0 Summit last fall. The fastest growing smartphone platform seems determined to roll out payment capability soon, and BlackBerry and WebOS are not far behind.
So what? How will that change your life if, instead of reaching into your wallet or purse to whip out a credit card, you instead wave or tap your mobile? Here are a few thoughts on how this shift will change the way you shop.
Pour la suite de l'article : http://mashable.com/2011/02/18/mobile-trends-commerce/#
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