Comment optimiser son budget de communication local grâce au mobile

7 Tips for Big Brands That Want to Reach Local Consumers

National brands that add local context to their mobile campaigns can expect to see click-through ratesrise to 5% to 8%, versus 0.6% for mobile display ads without local relevance, while adding something as simple as a local phone number to a Yellow Pages print display ad has been shown to increase response rates by 40%. While there’s little doubt that local marketing helps big brands get noticed, many national companies have been slow to get onboard with these types of advertising tactics thus far. (Thirty-three percent of the top 100 U.S. brands don’t have mobile-optimized websites, and 16% have no mobile strategy.)

la suite de l'article : http://streetfightmag.com/2012/04/04/7-tips-for-big-brands-going-local/?utm_source=Street+Fight+List&utm_campaign=99e63b3f9c-Street_Fight_Daily4_4_2012&utm_medium=email