25/04/2012

Fusion de Bee Media et Adcentricity, 2 spécialistes du marketing géociblé sur mobile


Location based specialists aim to help advertisers create hyper-local campaigns.
Bee is a mobile shopping platform, while Adcentricity describes itself as a local marketing specialist.
The merged entity will use the Adcentricity name, with Doug Woolridge, CEO of Bee Media, remaining at the helm as the CEO.
In its new form, the firm's platform will 'allow brands to execute and respond to localised events and activities, and scale from one location to tens of thousands via a series of new and existing products'.
"The combination of local, shopper marketing, mobile, in-store radio and video networks has created a fractured landscape of thousands of smart, effective companies and media channels with limited ways to get the attention of, and adoption by, brands," said Rob Gorrie, former CEO of Adcentricity.
"Together with Bee Media, we can now offer an even more powerful platform with the ability to target and distribute addressable content across every digital channel with a location attached to it - including mobile shopping applications, which Bee Media has been quietly building over the past year."

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