16/06/2010

Twitter lance Places son service de géolocalisation

Twitter turns on location-services, plays nice with Foursquare, Gowalla

twitte places Twitter turns on location services, plays nice with Foursquare, GowallaTwitter has flipped the switch on its location services and you can now let your followers know exactly where you are when you’re eating that delicious sandwich.

The Places feature will now let you give more context to your tweets by including a location. The company uses a World Cup watcher as an example, as you’ll be able to tell if that person is watching at his house, the stadium or at a local watering hole. It does ask for permission, so don’t worry privacy fans, and the company said it will soon be bringing this feature to its official apps for the BlackBerry, iPhone and Android.

… We’re excited to announce Twitter Places on twitter.com and mobile.twitter.com. Starting today, you can tag Tweets with specific places, including all World Cup stadiums in South Africa, and create new Twitter Places. You can also click a Twitter Place within a Tweet to see recent Tweets from a particular location. Try it out during the next match—you will be able to see Tweets coming from the stadium.

The interesting thing is that the micro-blogging service is playing nice with other check-in providers like Foursquare or Gowalla. Places integrates with these third-party services, so you can see which tweets originated from these apps. The company is also planning to release an application programming interface that will let other developers integrate Places in their apps.

So, it’s good that the micro-blogging service is getting into the location-based services game, as it will probably be able to turn on location-based advertising in the future and actually make some money. It’s not the only social network looking at LBS, as Facebook is also planning to turn on a “check-in service” with big-name partners like McDonald’s. This could really get these services into the mainstream.

[Via Twitter blog] source :http://www.intomobile.com/2010/06/15/twitter-turns-on-location-services-plays-nice-with-foursquare-gowalla.html

14/06/2010

Géolocalisation de publicité audio avec Aha et TargetSpot

Aha chooses TargetSpot for location-aware radio ads

Aha Radio mobile app
Aha Mobile has signed with TargetSpot, a mobile radio ad network, to deliver location-aware advertising in the free Aha Radio mobile Internet application.

Advertisers will be able to target on-the-go listeners based on real-time, mobile, geographical data about drivers, which will be provided by the Aha Radio application. For example, advertisers can geographically target listeners based on GPS data and their personal preferences and interests. The objective is to deliver ads that reach consumers at the most appropriate time and place.

Aha will integrate TargetSpot's new mobile advertising platform on various Aha Radio stations.

According to Eval Goldwerger, CEO of TargetSpot, Internet radio is rapidly gaining popularity among drivers. Advertisers are seeking opportunities to follow consumers from desktop at work to the car and at home.

Internet radio and other digital music sources are all taking bites out of conventional radio. Ad revenue netted by terrestrial radio stations in the US peaked in 2006 but has generally been declining since then.

Source : http://news.thewherebusiness.com/content/aha-chooses-targetspot-location-aware-radio-ads

11/06/2010

Un nouveau partenaire pour 4Square : 6 Flags , le leader US des parcs d'attraction . A quand une check-in app chez astérix ou Disney ?

Six Flags and Foursquare Offer Season Passes to Top Active Players

sixflagslogoAs we’ve been reporting recently, the location-based advertising game is attracting big brands almost daily, and Six Flags is the latest to jump into the FourSquare bandwagon. The new partnership will be available to fans throughout all 11 of the Six Flags parks in the United States, and will take place between June 10th and September 7, 2010. Players will be able to earn special badges for checking in at the theme park and getting badges will also enable players to have a chance to get special prizes including a chance to win prizes.

One of the best elements of the FourSquare integration is the prizing, and the player who is the FourSquare mayor of each park at the end of the promotion will get a free season’s pass. The park will also reward people who check in 10 times during the promotion. These kinds of concepts demonstrate how powerful location-based marketing can be. Incenting users to collect ‘achievements’ as they attend high-priced theme parks is definitely applying the same monetization principals as Farmville does with their games. Achievements are proving themselves now to manifest themselves as useful in the real world.

“Foursquare presents another unique way for Six Flags to engage our fans while creating a virtual loyalty program,” said Jackie Gagne, Six Flags Director of Direct and Digital Marketing. “What really separates foursquare from other social sites are the game’s incentives and the ability to share experiences with others.”

We recently looked at how games like FourSquare, Gowalla and MyTown are aggressively targeting advertisers. Take a look and keep an eye on this exploding space.