23/06/2011

D'ici 4 ans 70% de la publicité mobile sera locale !

U.S. mobile ad spend is expected to balloon to $4 billion in 2015, up from just $790 million last year, according to the latest projections by forecaster BIA/Kelsey. One of the key drivers of the growth will be targeted local ads, which will account for $2.8 billion, or 70 percent of total spend, compared to $404 million, or 51 percent, this year.

La suite ici : http://moconews.net/article/419-study-within-four-years-70-percent-of-all-mobile-ads-will-be-local/

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